Build a "wolf" team, bravely explore the city conch environmental protection, and carry out the training of marketing personnel in East China, North China and Northeast China

  In order to implement the spirit of chairman Guo Jingbin's speech at the first quarter marketing professional work conference of conch environmental protection, establish and improve the marketing management system, create a capable "wolf" team, continuously improve the comprehensive quality and market control ability of the marketing team, and make positive contributions to the development of the company, from June 30 to July 1, 2021, conch environmental protection will be held in East China, North China The three northeast regional marketing personnel training was successfully held in Jining Haichuang. More than 90 marketing employees from the marketing management department, regions and subsidiaries participated in the training.

会场全景

  On the morning of June 30, Zhang Keke, deputy general manager of conch entrepreneurship, attended the meeting and delivered a training mobilization speech. He stressed that the construction of marketing team is a key link in the company's development and carries the hope of the company's future development. The business skills and market control ability of marketing personnel determine the depth and breadth of market development, which is very important to promote the smooth realization of the company's next five-year planning objectives. For this training, president Zhang put forward the following requirements.

Zhang Zongzuo training mobilization

  1、 Strengthen confidence and actively expand the market. Under the guidance of the first five-year plan from 2019 to 2023, the company has achieved rapid development. The new round of five-year development plan will lead the company to achieve higher quality development. All companies should strengthen their confidence, adhere to quantity as the center, coordinate the resources of all parties, break the restrictions of business license, strive to overcome the adverse factors such as fierce market competition and continuous decline in prices in the clothing industry, and bravely explore the market, Provide power and support for the company to achieve the target of 30 million T / a disposal scale in 2028.

  2、 Take the initiative to act and enhance the ability to control the market. All companies should conduct in-depth market research, fully grasp the regional supply and demand situation, clarify the source of the problem, grasp the key points of market development, and clarify the later development point; Actively communicate with the competent departments of environmental protection, urban management and other industries, broaden the source channels of solid waste and hazardous waste, and steadily improve the external business environment of the company; Dare to break through the existing operation mode, adhere to the business strategy of "direct sales first, supplemented by distribution", gradually weaken the role of intermediary service providers, firmly grasp the market initiative in their own hands, and steadily improve the operation quality of the company.

  3、 Strengthen the construction of marketing team and build a capable "wolf" team. All regions and subsidiaries should carry out training on the practical ability of marketing personnel in a normalized and diversified manner, help marketing personnel quickly complete the role transformation, and improve their comprehensive performance ability and market control ability; All marketing personnel should cherish the development platform provided by the company, keep up with the development pace of the company, strengthen industry knowledge learning, constantly improve their business skills, strive to become experts in the industry, and spare no effort to contribute to the later development of the company.

  In order to improve the pertinence and professionalism of this training, Liu Shiwen, director of Shandong solid waste and hazardous chemicals pollution prevention center, and Wu Chengjun, Professor of Business School of Linyi University were specially invited. Relying on his long-term experience in formulating policies and regulations on solid and hazardous wastes, director Liu introduced in detail the revision process and main revision contents of the new solid waste law, deeply introduced the key points of environmental protection management after the revision of the solid waste law with practical cases, and deeply explained the current solid waste and hazardous waste management system; Combined with many years of marketing teaching experience, Professor Wu taught the trainees how to build a "wolf" marketing team and do a good job in marketing management.

Director Liu Shiwen and Professor Wu Chengjun gave special training

  In this training, Li Zhen, Vice Minister of work safety and environmental protection department, was also invited to introduce the collaborative disposal process of cement kiln and the access control requirements of hazardous wastes; Wu Juan of conch International Convention Center conducted a business etiquette training combining theory and Practice for the trainees; Zhan Yiwu, East China regional member of conch environmental protection and deputy general manager of Suzhou Haichuang, gave training on market development skills and precautions for customer visit; Zhang Wensheng, assistant general manager of Wuhu Haichuang, shared the market development experience of Wuhu Haichuang; The finance major has provided training on matters needing attention in financial risk control in marketing management.

Training explanation of each discipline

  During the training, the trainees listened carefully, studied diligently and thought sensitively, took the initiative to strengthen the interaction with the teachers, deepen the understanding of the course content and improve the training effectiveness.

Training interaction and testing

  The training coincided with the 100th anniversary of the founding of the party. In order to show the good mental outlook of conch environmental marketers, a basketball friendship game of "welcoming the centennial of the founding of the party and displaying the spirit of struggle" was organized, which deepened the mutual understanding between participants and enhanced the friendship between regions.

Basketball match of "fighting spirit in welcoming the Centennial Exhibition of the founding of the party"